Agenda 2025

Jamie Huskisson is the CEO of JH, the breakthrough eCommerce agency specialising in Adobe Commerce (Magento) that empowers retailers to transcend their growth limitations.

Under Jamie’s leadership, JH has been a beacon of innovation, consistently driving incremental strategic changes that foster long-term success.

As a pioneering force in Responsive Web Design, Progressive Web Apps (PWA), and Composable Commerce, JH has earned four Mobile Excellence Awards.

In addition to this, Jamie is the driving force behind Meet Magento UK, an essential conference for 800 industry professionals.

Mathias comes from a background in advertising in the music industry. After venturing into musical instrument wholesale he moved to the advertising side of things in the late 90s. He then spent over 20 years in OpenSource, bridging the gap between development and businesses.

Since 2023 he serves the Magento Community as Executive Director of the Magento Association.

In his few hours off Magento he tries to master the guitar while co-raising kids in Düsseldorf, Germany

Adobe Commerce’s latest Summit announcements are fuelling next-level growth and maximizing cost savings for customers. Join our me as I unveil how our lightning-fast, highly personalized commerce platform is doing even more to help businesses.

I’ll also be talking about our exciting 2025 product roadmap. Hear how our new capabilities can help you grow B2B and B2C sales faster with adaptable and engaging personalised commerce experiences.

Lastly, I’ll be giving you a sneak peek about Adobe Commerce Optimizer. A flexible front end and catalog solution that fits on top of any Commerce back end, unlocking revenue across new experiences and Commerce Use Cases.

Shaun is a seasoned Marketer and Architect lead with over 20 years’ experience in
positioning and leading Enterprise transformations across a variety of industries.

Having worked with Adobe Partners for several years, he’s now the product lead on
Adobe Commerce Optimizer, and leading Marketing for Adobe Commerce across
EMEA, showing how the power of Commerce solutions, integrated into the Adobe
Experience Cloud, can deliver world class commerce customer experiences for you.

In this energising talk, Sakinah shares how to turn hesitant browsers into loyal buyers through emotionally intelligent checkout experiences. Drawing on real merchant stories and practical UX strategies, she explores how trust, design, and payment

Sakinah Adebola Abdul-Ibiyeye is a tech sales leader, ecommerce strategist, ex PayPal with expertise in payments, customer experience, and merchant growth.

She’s the founder of WowYou Concepts and a dynamic speaker passionate about empowering brands through emotionally intelligent commerce. As a global ERG leader and advocate for equity in tech, she helps shape inclusive, high-impact digital experiences.

What do you learn when you host over thousands of Magento shops? A lot, especially about what breaks, what scales, and what actually helps developers.

In this session, we’ll dive into the most common Magento pain points and solutions we see every day. Get practical tips on caching, deployment, and performance, plus a look at tools we have developed to strengthen the Magento experience.

Alejandro is a Software Engineer at Hypernode. With over 10 years of experience in technology and more than 5 years in the eCommerce hosting industry, Alejandro brings a strong mix of backend expertise, systems thinking, and customer-focused problem solving. At Hypernode, he integrates APIs and web applications with the hosting infrastructure, helping to streamline operations and enhance the developer experience. Alejandro is known for his pragmatic approach and technical depth, with a strong focus on building solutions that genuinely support customer success.”

Optimizing your commerce experiences and operations can unlock speed and flexibility for your business, allowing you to merchandise products and launch campaigns faster and with ease.

Learn how Adobe’s next-level catalog service, advanced AI-powered merchandising, and high-performance storefront empower you to expand your digital sales for multiple brands, business models, and geographies, all using your existing platform.

Key takeaways:

See how a single pipeline can deliver speed, scale, and flexibility from catalog modeling to a powerful storefront

Learn how to model and manage your catalog using composable services

Boost conversion rates by combining your catalog with AI-powered merchandising tools

Deliver exceptional experiences with a high-performance, personalized
storefront

Shaun is a seasoned Marketer and Architect lead with over 20 years’ experience in
positioning and leading Enterprise transformations across a variety of industries.

Having worked with Adobe Partners for several years, he’s now the product lead on
Adobe Commerce Optimizer, and leading Marketing for Adobe Commerce across
EMEA, showing how the power of Commerce solutions, integrated into the Adobe
Experience Cloud, can deliver world class commerce customer experiences for you.

In this talk, you’ll discover how to refine your scope, iterate efficiently, and keep your projects laser-focused on delivering what matters. From idea to MVP, you’ll learn practical methods to stay on track and deliver real value—no matter your team size, and whether you have a product owner or you do not.

Ksenia is the Developer Community Lead at Mollie, connecting product engineering teams with the developer community.

She’s dedicated to building networks of people who love technology. Ksenia has 10 years of expertise in the IT industry, covering topics such as data protection, cloud infrastructure, ecommerce, developer relations, and community initiatives.

Ksenia is also an ambassador for Women in Tech, providing support to those entering the tech industry. Outside of her professional life, she loves exploring the restaurant scene in Amsterdam, practicing hot pilates, and studying psychology.

In this session, e-commerce experts will discover how to shift their strategy to enhance their sales and customer engagement by harnessing the power of community-based marketing. We’ll explore the key benefits of building an engaged community, from boosting brand loyalty and awareness to reducing marketing costs and gaining invaluable customer insights.

Through actionable strategies and a compelling case study of a consumer electronics product, attendees will learn how to transform customers into passionate brand ambassadors and product evangelists, ultimately driving sales, enhancing retention, and achieving unprecedented e-commerce success.

An experienced marketing strategist and community developer, Elinor has been working with multiple corporations and startups across the globe, introducing engagement strategy for leveraging community as a marketing channel. Elinor has a proven track record in helping technology startups build strong, compelling narratives and engage the right people to establish their products and services in the market. Elinor is a specialist in digital marketing, communications, and media relations. She is passionate about people and communities and is a long-time marketing and social media professional.

Learnings from the Adobe world on a composable approach to Commerce.

25 years ago I started work as a web developer for a small, local agency. Using Adobe products to break-up PSD’s into GIF’s and JPEG’s and bring pages to life with Perl scripts, PHP3 and HTML.

Today I work for the company that made those tools, helping todays partners position and implement one of the most successful of all PHP based platforms, in one of the most renowned suites of product.

Along the way I worked for eBay and Magento on a variety of projects across the front-end and back-end, B2B and B2C, OMS, WMS, ERP, PIM, POS with teams and customers across Europe, the US and APAC.

My current passion is for helping our partners to be successful with the products Adobe has to offer, which I do from the Adobe office in Barcelona, Spain.

Feeling the pressure from all sides? Join us for an unfiltered conversation at Meet Magento UK as we ask the bold question: “Are Retailers Fucked? Or Are We Waiting for a Breakthrough?”

Hear directly from three seasoned retailers as they share their strategies for cutting through the noise, prioritising what truly matters, and finding a way forward. Expect actionable insights, real-world advice, and a refreshing dose of reality. This is your chance to cut through the chaos and discover if a breakthrough is just around the corner.

Nick Muldoon leads customer success at JH, a leading ecommerce agency powering long-term growth for ambitious brands.

With over a decade of experience in digital commerce, Nick works closely with clients navigating shifting consumer behavior, platform complexity, and commercial pressures.

Known for his candid take on industry challenges and obsession with meaningful results, he’s never afraid to ask the hard questions—like whether retailers are truly doomed, or on the edge of something big.

At Meet Magento UK 2025, Nick hosts a provocative panel: “Are Retailers Fucked? Or Are We Waiting for a Breakthrough?”

As Head of Channels for Brandon Hire Station, I’m an enthusiastic ecommerce and digital marketing disciple with experience across the board, from luxury beds and Jane Austen, to craft beer and tool hire! Love the knowledge and relationships that I’ve built in this fantastic digital community.

Sue Stephenson is a seasoned eCommerce and digital transformation leader with over 20 years of experience driving growth for global retail brands.

She has held senior roles at Science in Sport, Radley, and Dr Martens, where she led award-winning platform migrations, omnichannel strategies, and international expansion.

A frequent speaker at events like Adobe Summit, eCommerce Expo, and Retail Week, Sue is known for her practical insights
on CRO, digital strategy, and data science.

Currently a Digital Consultant at Smarty Mobile (part of Three), she continues to lead tech innovation and commercial strategy in high-growth environments.

With over a decade of ecommerce industry knowledge, Daniel Gresly manages British Heart Foundation’s (BHF) Adobe Commerce stores.

BHF runs a supporter store, selling everything from pin badges to personal ECG monitors alongside a successful defibrillator store, which Daniel spearheaded the launch of in 2023.

Having brought his knowledge across to charity sector in 2019 Daniel has helped to transform online charity shops from little to no profit into stores generating hundreds of thousands of pounds every year to support amazing causes.

British Heart Foundation (BHF) funds over £100million of lifesaving research into cardiovascular disease every year, to help them achieve their vision of a world where everyone has a healthier heart for longer.

BHF has over 650 charity shops across the UK and a strong online retail presence with the largest eBay charity shop in the world and a growing med-tech business.

AI is everywhere, but clarity isn’t. In this straight-talking panel, we’ll cut through the hype and confusion that surrounds AI in ecommerce. You’ll hear from retailers and experts who are actually using AI today, warts, wins, and all. We’ll dig into what’s real, what’s working, and what’s worth doing (or avoiding entirely). From merchandising automation to predictive tools, service agents to content generation, this session gets specific about what’s delivering value right now, and what’s just noise. Whether you’re just getting started or already experimenting, expect sharp insights, honest lessons, and a few wake-up calls. It’s not about being an AI expert. It’s about using what works.

With 25 years in PHP development and 15 years specializing in Magento, Marcin brings deep technical expertise from every angle—agencies, client-side, and Magento itself. As a certified Magento and PHP developer, he’s delivered countless B2C and B2B implementations, tackling real-world challenges across diverse projects. He’s also a seasoned speaker at Magento Live and Meet Magento events, plus an AI book author, so expect practical insights and hands-on examples, not theoretical concepts.

Jon James is an experienced eCommerce professional currently serving as the Collections eCommerce Lead at Jaguar Land Rover (JLR). Jon‘s expertise lies in aligning eCommerce strategies with brand values, ensuring that the digital shopping experience reflects the premium nature of JLR’s products. His work bridges brand identity and client engagement, contributing to the company’s broader digital transformation.

Dotdigital surveyed 3,000 consumers across the Australia, the UK and the USA to uncover what really drives brand loyalty and where marketers may be missing out.

The data reveals what loyalty means for different generations and how expectations change across regions and age-groups. We also discovered an interesting discrepancy between the channels marketers prefer to use and the way consumers prefer to be contacted.

Join us to discover how to activate your brand loyalists and stay well ahead of the competition

Juliette is CMO at Dotdigital, a MarTech solutions provider that helps marketing teams deliver data-driven campaigns at scale.

Prior to Dotdigital she has worked in product marketing roles across SaaS scale-ups and eCommerce platforms.

A Dutch native, living in London, Juliette enjoys talking about languages, personalization, and how businesses can use insight to deliver better customer experiences.

You got a 100% PageSpeed score? Hold the celebration! Core Web Vitals may disagree and even they have survivor bias, ignoring the slowest users and everyone who bounced.

Real user data shows the real story.

Learn why standard metrics mislead, spot hidden speed blockers, and focus on what users actually experience. Want to see past vanity scores? I’d be happy to guide you there, and throw in some memes along the way.

Nobody said performance should be boring, just useful!

Karlijn Löwik is CEO & Co-founder of RUMvision, on a mission to make web performance a business priority for every eCommerce company.

Based in Groningen (NL), she’s an international web performance speaker, RUM-advocate, and champion for women in tech, like the Lady Magento iniative.

She serves as Co-chair for the RUM W3C Group and board member of Mage-OS NL. She coined the term Sitespeed User Experience (SUX) – because let’s face it, good SUX sells! 😉

No. 1 in the market. That’s where we find Woodie’s — Ireland’s leading retailer for home, garden, and DIY.

While others are stalling, they’re making progress, growing sales year after year, online and at their 35 stores. We’ll hear from two leaders in their digital and marketing team about how this success is built on investment in people, projects, and partnerships.

Joseph is Strategy Director at eCommerce agency, JH, where he consults with growth-minded retailers to create customer experiences that captivate and convert.

His expertise in strategic planning, research studies, user experience, and conversion optimisation reflects a background in design and over 15 years of measurable success in the eCommerce industry.

He is also a seasoned public speaker, guest lecturer, and event organiser.

Pippa Casey is the Digital & Marketing Director at Woodie’s, supporting the business-wide ambition to be Ireland’s leading omni-channel retailer for DIY, Home & Garden.

In her role, Pippa is responsible for shaping and delivering a seamless end-to-end experience for Woodie’s customers across all digital and marketing touchpoints.

With over a decade of experience in retail, Pippa brings a strong track record in digital transformation, customer experience, and brand strategy. Before joining Woodie’s, she held senior positions at Brown Thomas Arnotts (part of the Selfridges Group) and Yoox Net-A-Porter.

Pippa is passionate about combining creativity with data to deliver customer-centric strategies that drive both commercial success and brand loyalty.

Join Miranda McLean, Chief Marketing Officer at inclusive Payments Provider, Ecommpay, and a panel of forward-thinking business leaders for a powerful conversation on building workplaces that are inclusive and accessible – not just in principle, but in practice.

Featuring real-world insights, including Ecommpay’s Ecommpay for Good initiative, this session will explore:

Why accessibility and inclusivity are now business essentials

How inclusive practices can drive growth and unlock new markets

Practical steps to boost digital accessibility and workplace
inclusivity

Ways to embed inclusive values into your culture – from hiring to

The growing impact of financial and digital inclusivity across
sectors

Whether you’re starting out or scaling up, you’ll leave with clear, actionable ideas to help everyone thrive in your workplace.

Be part of the change – don’t miss it.

Miranda McLean has developed and executed successful marketing strategies for a wide range of financial services businesses over more than two decades.  Starting her career at Thomson Financial, she has also held positions at Reuters, Standard and Poor, Lexis Nexis, and Equifax.

In 2012, she joined alternative payment brand, Ukash. In 2015 she was part of the founding team for Banking Circle, taking the firm to a multi-million-dollar business in less than three years.

Miranda has devoted considerable personal time to champion the skills and expertise of
diverse groups.  Since 2019 she has served pro-bono on the Executive Board of the
European Women Payments Network (EWPN) and has helped grow the community to over 12,000 members across Europe championing the skills and expertise of women in FinTech.

She is also on the Payments Association Editorial Board and a lead on Project ESG.

Since joining Ecommpay as Chief Marketing Officer at the start of 2024, Miranda McLean has led the marketing activity which has seen the company grow total transaction volume by 19%, with processing volume increasing by 25% year-on-year.

She has also spearheaded initiatives to enhance equity, diversity, and inclusion.

Ecommpay rebranded in September
2024 to be the inclusive payments provider and launched a new, more accessible website as well as a guide to help merchants increase accessibility.

Cressida is a Disabled CEO, Inclusive Talent Strategist, and Practitioner with over 30 years’ experience in international executive search and more than a decade as a DEI educator.

She is the Founder of EdenChase Associates—an inclusive talent advisory firm—and Co-Founder of E.N.G.A.G.E., a fintech taskforce accelerating action toward inclusive and accessible financial services.

Cressida partners with fintechs to transform and future-proof their talent strategies—ensuring they are equipped to attract, develop, and retain neurodivergent and disabled talent in a changing world of work.

A Certified Inclusive Recruiter and official partner of the UK Government’s Disability Confident Scheme, she works with boards and executive teams to embed disability inclusion as a strategic advantage—because the companies building inclusive workforces today will be the ones designing inclusive products and leading markets tomorrow.

Catherine leads Numatic International’s Ecommerce team, deftly tacking project management, forecasting manufacturing volumes and spearheading promotional strategies across diverse channels.

Her knack for data analytics and technical improvement have led to significant D2C growth, with learnings many Ecommerce brands could take on.

In this session, Aidan Connor shares insights from his personal journey through multiple business transformations. With candid reflections on the challenges, setbacks, and pivotal moments along the way, Aidan explores the “battle scars” of change and the lessons learned.

Attendees will walk away with a deeper understanding of the strategic mindset, leadership skills, and resilience required to navigate and drive lasting transformation in any organisation. Whether you’re leading a transformation or simply looking to understand what it takes, this talk offers a raw, real look into the realities of successful business reinvention.

Aidan is an award-winning, passionate executive level leader with a background in technology and digital solutions architecture.

Throughout the course of his career, he has lead the transformation of tier 1 brands to harness the benefits of Next-Gen Infrastructures, Blockchain, AI and more.

Luke’s a well-seasoned ecommerce consultant delivering impactful growth for brands – he parks himself right in the middle of CRO, analytics and SEO.

Luke’s worked with D2C and B2B brands including CAT, Paperchase, Schneider Electric, Samsung and a host of ambitious startups.

At MMUK 2025, Mahdi will explore how retailers can break free from the feature factory mindset and embrace true product-led thinking.

His session: “From Features to Outcomes: what ecomm teams can learn from product-led thinking” dives into how continuous discovery, empowered teams, and ruthless focus can help retail businesses move faster, build smarter, and deliver what truly matters.

It’s not about shipping more features, it’s about creating measurable impact.

Mahdi is an outcome-oriented Product Manager with over a decade of experience building high-impact products across the eCommerce and on-demand economy.

From ride-sharing to large-scale retail platforms, he’s led the development of data-driven eCommerce products, from storefront experiences to personalisation engines and operational tooling, helping businesses scale smarter and serve customers better.

Currently shaping product strategy at Hypernode, Mahdi is known for turning complex challenges into focused execution, bringing together product and intercultural teams to drive clarity, momentum, and measurable results.

With a sharp eye for problem discovery and a deep respect for customer experience, he brings a data-driven mindset and hands-on leadership style to every challenge.

Understanding the B2B customer is key to building a successful e-commerce experience.

In this session, we’ll explore the specific needs of B2B users and how tailored order functions can boost user experience and conversion: From punchout catalogs, scheduled and automated orders, to quotations, quick order entry, spare parts lists, and complex product configurators.

We’ll look at how Magento can be extended to support these features and create a powerful B2B customer journey.

Fabian Schmengler has been a long-time Magento developer and is now Co-CEO at integer_net.

With a passion for scalable B2B e-commerce solutions and clean architecture, he brings deep technical expertise to real-world business challenges.

Fabian is an active part of the Magento community and advocates for sustainable, future-proof development.

“Ready to expand your eCommerce site internationally? This session will guide you through the essentials of eCommerce localization. We’ll cover practical steps and proven strategies to make your website appealing to global audiences.

Learn how to create a localization plan that enhances your international reach and drives sales. Whether you’re new to global markets or looking to refine your strategy, this talk will equip you with the tools to succeed.

Key Takeaways:

– Understand the basics of eCommerce localization and multilingual SEO.
– Learn how to build an effective localization strategy for your site.
– Discover practical tips to overcome challenges in international expansion.
– Gain insights to turn your global goals into reality.”

Silvi Nuñez is a passionate advocate for translation and marketing, a dedicated Google enthusiast, and a digital nomad at heart.

Her journey across diverse cultures fuels her commitment to sharing firsthand insights—from navigating language barriers to unlocking the power of multilingual content.

As CEO at Optimational, Silvi supports website and e-commerce managers with SEO localization strategies, guiding them through content translation and strategic planning to reach new audiences.

Over the years, we have learned the immense value of experimentation, prototyping and co-creation. We have seen the situations where we developed solutions and brought them to the world only to find there is no interest. And in other cases, when faced with a business challenge, we shared an initial idea with clients – to find that simple step sparked conversations, aligned needs, and created a true Win-Win-Win outcome.

Powered by the teachings of Theory U and the concept of ‘creating from the emerging future,’ we have now developed a more intentional approach to navigate the complexities of our fast-changing and volatile world. And the best part? Anyone can apply this – whether you’re an agency, a merchant, or a leader in any field. The key is to embrace disruption, listen deeply, and co-create the future rather than react to it.

Sanya Ristic is the Director of Innovation & Client Relations at 2buy1click Ltd, a leading UK-based Adobe Commerce & Magento agency.

In her leadership role, she oversees innovative strategies and manages client relationships, playing a key role in the company’s success in delivering high-performance eCommerce solutions.

She brings together her engineering and problem-solving expertise with over 15 years of experience at 2buy1click in online and eCommerce, complemented by extensive training in communication, relational work, coaching, leadership, and innovation.

Passionate about creative partnerships and guided by the principles of surrendered leadership, she is dedicated to delivering innovative solutions tailored to clients’ needs, enriched by the excellence of the 2buy1click development team.

In a season marked by economic uncertainty, AI disruption, and burnout across the eCommerce landscape, leadership demands more than just strategy—it calls for compassion, clarity, and courage.

In this closing keynote, Nicole Donnelly invites attendees to pause and reflect on the day, and take bold action on what they have learned.

She introduces The Moxie Method—a five-phase, human-centered framework designed to help leaders reset, refocus, and rise. Nicole weaves together storytelling, audience interaction, and reflection to offer a new kind of roadmap: one that starts with stillness and ends with legacy.

Whether you’re navigating tough decisions, feeling disconnected from your “why,” or simply wondering what’s next, this session will help you pause, reconnect with your values, and walk away with a clear, actionable path forward.

You’ll leave with:

– A 5-question Moxie Map to integrate what you’ve learned into what you do next.

– Tools to lead with more purpose, even when the path ahead feels unclear.

– A renewed sense of agency—not just as a technologist, but as a leader and a human
being.

Nicole Donnelly is the Founder and President of DMG Digital, where she helps B2B manufacturers and distributors thrive through digital transformation. A former Marketing Director for a U.S.-based industrial manufacturer, she led initiatives that quadrupled marketing-influenced profit, including the launch of a performant B2B eCommerce solution.

Nicole is also the creator and host of Hello Moxie and Hello Moxie: eCommerce Edition, a podcast launched in Fall 2024. Through inspiring storytelling and candid conversations, Hello Moxie champions women in tech and leadership—providing a platform for bold voices, breakthrough ideas, and the courage it takes to lead in traditionally male-dominated industries.

Nicole is known for delivering high-energy, high-impact talks on change management, and digital transformation. She has spoken at events across the U.S. and U.K., including her keynote at Meet Magento NYC in 2023.

Nicole’s work bridges strategy and storytelling, empowering organizations to embrace transformation and individuals to lead with purpose.