Agenda 2025

Mathias comes from a background in advertising in the music industry. After venturing into musical instrument wholesale he moved to the advertising side of things in the late 90s. He then spent over 20 years in OpenSource, bridging the gap between development and businesses.

Since 2023 he serves the Magento Community as Executive Director of the Magento Association.

In his few hours off Magento he tries to master the guitar while co-raising kids in Düsseldorf, Germany

In this energising talk, Sakinah shares how to turn hesitant browsers into loyal buyers through emotionally intelligent checkout experiences. Drawing on real merchant stories and practical UX strategies, she explores how trust, design, and payment

Sakinah Adebola Abdul-Ibiyeye is a tech sales leader, ecommerce strategist, ex PayPal with expertise in payments, customer experience, and merchant growth.

She’s the founder of WowYou Concepts and a dynamic speaker passionate about empowering brands through emotionally intelligent commerce. As a global ERG leader and advocate for equity in tech, she helps shape inclusive, high-impact digital experiences.

What do you learn when you host over thousands of Magento shops? A lot, especially about what breaks, what scales, and what actually helps developers.

In this session, we’ll dive into the most common Magento pain points and solutions we see every day. Get practical tips on caching, deployment, and performance, plus a look at tools we have developed to strengthen the Magento experience.

Alejandro is a Software Engineer at Hypernode. With over 10 years of experience in technology and more than 5 years in the eCommerce hosting industry, Alejandro brings a strong mix of backend expertise, systems thinking, and customer-focused problem solving. At Hypernode, he integrates APIs and web applications with the hosting infrastructure, helping to streamline operations and enhance the developer experience. Alejandro is known for his pragmatic approach and technical depth, with a strong focus on building solutions that genuinely support customer success.”

Ksenia is the Developer Community Lead at Mollie, connecting product engineering teams with the developer community.

She’s dedicated to building networks of people who love technology. Ksenia has 10 years of expertise in the IT industry, covering topics such as data protection, cloud infrastructure, ecommerce, developer relations, and community initiatives.

Ksenia is also an ambassador for Women in Tech, providing support to those entering the tech industry. Outside of her professional life, she loves exploring the restaurant scene in Amsterdam, practicing hot pilates, and studying psychology.

In this session, e-commerce experts will discover how to shift their strategy to enhance their sales and customer engagement by harnessing the power of community-based marketing. We’ll explore the key benefits of building an engaged community, from boosting brand loyalty and awareness to reducing marketing costs and gaining invaluable customer insights. Through actionable strategies and a compelling case study of a consumer electronics product, attendees will learn how to transform customers into passionate brand ambassadors and product evangelists, ultimately driving sales, enhancing retention, and achieving unprecedented e-commerce success.

An experienced marketing strategist and community developer, Elinor has been working with multiple corporations and startups across the globe, introducing engagement strategy for leveraging community as a marketing channel. Elinor has a proven track record in helping technology startups build strong, compelling narratives and engage the right people to establish their products and services in the market. Elinor is a specialist in digital marketing, communications, and media relations. She is passionate about people and communities and is a long-time marketing and social media professional.

Dotdigital surveyed 3,000 consumers across the Australia, the UK and the USA to uncover what really drives brand loyalty and where marketers may be missing out.

The data reveals what loyalty means for different generations and how expectations change across regions and age-groups. We also discovered an interesting discrepancy between the channels marketers prefer to use and the way consumers prefer to be contacted.

Join us to discover how to activate your brand loyalists and stay well ahead of the competition

Juliette is CMO at Dotdigital, a MarTech solutions provider that helps marketing teams deliver data-driven campaigns at scale.

Prior to Dotdigital she has worked in product marketing roles across SaaS scale-ups and eCommerce platforms.

A Dutch native, living in London, Juliette enjoys talking about languages, personalization, and how businesses can use insight to deliver better customer experiences.

You got a 100% PageSpeed score? Hold the celebration! Core Web Vitals may disagree and even they have survivor bias, ignoring the slowest users and everyone who bounced.

Real user data shows the real story.

Learn why standard metrics mislead, spot hidden speed blockers, and focus on what users actually experience. Want to see past vanity scores? I’d be happy to guide you there, and throw in some memes along the way.

Nobody said performance should be boring, just useful!

Karlijn Löwik is CEO & Co-founder of RUMvision, on a mission to make web performance a business priority for every eCommerce company.

Based in Groningen (NL), she’s an international web performance speaker, RUM-advocate, and champion for women in tech, like the Lady Magento iniative.

She serves as Co-chair for the RUM W3C Group and board member of Mage-OS NL. She coined the term Sitespeed User Experience (SUX) – because let’s face it, good SUX sells! 😉

Join Miranda McLean, Chief Marketing Officer at inclusive Payments Provider, Ecommpay, and a panel of forward-thinking business leaders for a powerful conversation on building workplaces that are inclusive and accessible – not just in principle, but in practice.

Featuring real-world insights, including Ecommpay’s Ecommpay for Good
initiative, this session will explore:

• Why accessibility and inclusivity are now business essentials
• How inclusive practices can drive growth and unlock new markets
• Practical steps to boost digital accessibility and workplace
  inclusivity
• Ways to embed inclusive values into your culture – from hiring to
  training
• The growing impact of financial and digital inclusivity across
  sectors
• Whether you’re starting out or scaling up, you’ll leave with clear, actionable ideas to help everyone thrive in your workplace.
• 
  Be part of the change – don’t miss it.

Miranda McLean has developed and executed successful marketing strategies for a wide
range of financial services businesses over more than two decades.  Starting her career at
Thomson Financial, she has also held positions at Reuters, Standard and Poor, Lexis Nexis
and Equifax. In 2012 she joined alternative payment brand, Ukash. In 2015 she was part of
the founding team for Banking Circle, taking the firm to a multi-million-dollar business in less
than three years.

Miranda has devoted considerable personal time to champion the skills and expertise of
diverse groups.  Since 2019 she has served pro-bono on the Executive Board of the
European Women Payments Network (EWPN) and has helped grow the community to over
12,000 members across Europe championing the skills and expertise of women in
FinTech.

She is also on the Payments Association Editorial Board and a lead on Project ESG.

Since joining Ecommpay as Chief Marketing Officer at the start of 2024, Miranda McLean
has led the marketing activity which has seen the company grow total transaction volume by
19%, with processing volume increasing by 25% year-on-year.

She has also spearheaded
initiatives to enhance equity, diversity and inclusion. Ecommpay rebranded in September
2024 to be the inclusive payments provider and launched a new, more accessible website as
well as a guide to help merchants increase accessibility.

Luke’s a well-seasoned ecommerce consultant delivering impactful growth for brands – he parks himself right in the middle of CRO, analytics and SEO.

Luke’s worked with D2C and B2B brands including CAT, Paperchase, Schneider Electric, Samsung and a host of ambitious startups.

Understanding the B2B customer is key to building a successful e-commerce experience.

In this session, we’ll explore the specific needs of B2B users and how tailored order functions can boost user experience and conversion: From punchout catalogs, scheduled and automated orders, to quotations, quick order entry, spare parts lists, and complex product configurators.

We’ll look at how Magento can be extended to support these features and create a powerful B2B customer journey.

Fabian Schmengler has been a long-time Magento developer and is now Co-CEO at integer_net.

With a passion for scalable B2B e-commerce solutions and clean architecture, he brings deep technical expertise to real-world business challenges.

Fabian is an active part of the Magento community and advocates for sustainable, future-proof development.

“Ready to expand your eCommerce site internationally? This session will guide you through the essentials of eCommerce localization. We’ll cover practical steps and proven strategies to make your website appealing to global audiences.

Learn how to create a localization plan that enhances your international reach and drives sales. Whether you’re new to global markets or looking to refine your strategy, this talk will equip you with the tools to succeed.

Key Takeaways:– Understand the basics of eCommerce localization and multilingual SEO.
– Learn how to build an effective localization strategy for your site.
– Discover practical tips to overcome challenges in international expansion.
– Gain insights to turn your global goals into reality.”

Silvi Nuñez is a passionate advocate for translation and marketing, a dedicated Google enthusiast, and a digital nomad at heart.

Her journey across diverse cultures fuels her commitment to sharing firsthand insights—from navigating language barriers to unlocking the power of multilingual content.

As CEO at Optimational, Silvi supports website and e-commerce managers with SEO localization strategies, guiding them through content translation and strategic planning to reach new audiences.

Over the years, we have learned the immense value of experimentation, prototyping and co-creation. We have seen the situations where we developed solutions and brought them to the world only to find there is no interest. And in other cases, when faced with a business challenge, we shared an initial idea with clients – to find that simple step sparked conversations, aligned needs, and created a true Win-Win-Win outcome.

Powered by the teachings of Theory U and the concept of ‘creating from the emerging future,’ we have now developed a more intentional approach to navigate the complexities of our fast-changing and volatile world. And the best part? Anyone can apply this – whether you’re an agency, a merchant, or a leader in any field. The key is to embrace disruption, listen deeply, and co-create the future rather than react to it.

Sanya Ristic is the Director of Innovation & Client Relations at 2buy1click Ltd, a leading UK-based Adobe Commerce & Magento agency. In her leadership role, she oversees innovative strategies and manages client relationships, playing a key role in the company’s success in delivering high-performance eCommerce solutions. She brings together her engineering and problem-solving expertise with over 15 years of experience at 2buy1click in online and eCommerce, complemented by extensive training in communication, relational work, coaching, leadership, and innovation. Passionate about creative partnerships and guided by the principles of surrendered leadership, she is dedicated to delivering innovative solutions tailored to clients’ needs, enriched by the excellence of the 2buy1click development team.

Our next speaker brings a whole lot of heart, a spark of courage, and—true to her brand—a serious dose of moxie. Nicole Donnelly is a fourth-generation entrepreneur, a B2B eCommerce strategist, a keynote speaker, and the creator of the Hello Moxie platform — a storytelling space where bold women rise and help each other grow.
She’s spent her career helping businesses grow through change, and today she’s here to help us pause, reflect, and lead with greater clarity

Nicole Donnelly is the Founder and President of DMG Digital, & hello Moxi where she helps B2B manufacturers and distributors thrive through digital transformation.

A former Marketing Director for a U.S.-based industrial manufacturer, she led initiatives that quadrupled marketing-influenced profit, including the launch of a performant B2B eCommerce solution.

Nicole is also the creator and host of Hello Moxie and Hello Moxie: eCommerce Edition, a podcast launched in Fall 2024. Through inspiring storytelling and candid conversations, Hello Moxie champions women in tech and leadership—providing a platform for bold voices, breakthrough ideas, and the courage it takes to lead in traditionally male-dominated industries.

Nicole is known for delivering high-energy, high-impact talks on change management, and digital transformation. She has spoken at events across the U.S. and U.K., including her keynote at Meet Magento NYC in 2023.

Nicole’s work bridges strategy and storytelling, empowering organizations to embrace transformation and individuals to lead with purpose.