Andy Mulcahy

Strategy and Insight Director

Andy has worked at the heart of the online retail industry since 2010 – researching and producing reports on trends and developments affecting the sector. During that time, Andy has developed strong knowledge in multiple areas of online retail, with particular expertise in Black Friday. Andy is also a frequent conference speaker and media commentator.

What results should you be looking for in a tough market


Following the pandemic boom in online sales, the market has actually been in decline for over two years now. This has put pressure on conversion, and acquisition and retention rates; so what does good look like in this context? Find out industry benchmarks for these metrics and many more, to help you understand if you are weathering the storm ok.